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RSS autodiscovery

The "Web Feeds" button in IE 7 for Windows XP and in Windows Vista is designed to "light up" when the web page the user is viewing has an associated web feed.

Overview:

In order to tell IE (and other browsers, for that matter), that your page has an associated web feed, you need to add a link element inside the header of your web page.

<html>

<head>

<link rel="alternate" type="application/rss+xml" title="your feed title here" href="http://www.company.com/feedurl.rss">;

</head>

<body>

...

Put the title of your feed in the title attribute and the URL to the feed itself in the href attribute. And, you're done.

Now, when a user goes to your web page, the "Web Feeds" button will light up (and if the user chooses, a sound can play). When the user clicks on the button, it will display the title that you put in the link element, and clicking on the title will navigate the user to preview the feed itself (which IE will render in a readable form in the browser - from there the user will be able to subscribe to your feed).

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